What do you think of when seeing the colour red? You might never think about it, but colours are often associated with certain emotions and ideas. All the more reason for marketers and companies to carefully consider their way of branding. Probably the most recognizable and important within this section is the colour of the logo. These designs can make the difference between a successful enterprise and an unsuccessful one. This is because, believe it or not, colours have the magical powers to influence you as a consumer. Companies, therefore, exploit the synergy and dynamic between colours to convince consumers to buy their products.